Writing a great headline is the key to getting people to actually read your article or watch your video. It’s your chance to really hook them in and make them want to learn more.
Aim to capture their attention and convince them to keep going – it’s easier said than done, but totally worth it!
1. Keep it short and to the point
It’s important to keep your headline short and to the point. A headline should be brief and concise, and should clearly convey the main idea of the article or blog post in as few words as possible. This helps to grab the reader’s attention and give them a clear idea of what the article or blog post is about.
A good headline should be able to stand on its own and give the reader a sense of what to expect from the rest of the piece. It should be interesting and compelling, and should give the reader a reason to want to read the article or blog post.
In addition to being brief and concise, it’s also important to use strong, active verbs and include relevant keywords in your headline to make it more attention-grabbing and optimize it for search engines. Using numbers and making the headline compelling can also help to make it more interesting and engaging for the reader.
2. Use strong, active verbs
Using strong, active verbs in your headline can help to grab the reader’s attention and convey a sense of action or movement. Strong, active verbs convey energy and movement, and can make the headline more engaging and compelling for the reader.
Here are a few examples of strong, active verbs that could be used in a headline:
- Achieve
- Discover
- Transform
- Overcome
- Succeed
Using strong, active verbs in your headline can help to make it more interesting and attention-grabbing, and can give the reader a sense of what to expect from the rest of the article or blog post.
In addition to using strong, active verbs, it’s also important to keep the headline short and to the point, and to include relevant keywords to optimize it for search engines. Using numbers and making the headline compelling can also help to make it more interesting and engaging for the reader.
3. Include keywords
Including relevant keywords in your headline can help to optimize your content for search engines and make it more likely to be found by readers. Keywords are specific words or phrases that relate to the topic of your article or blog post, and that people might use when searching for information on that topic.
By including relevant keywords in your headline, you can help search engines understand what your content is about and make it more likely to be found by readers who are searching for information on that topic. It’s important to use keywords naturally and not stuff your headline with too many unrelated keywords, as this can make the headline seem spammy and unprofessional.
In addition to including keywords, it’s also important to keep the headline short and to the point, and to use strong, active verbs to make it more engaging and attention-grabbing. Using numbers and making the headline compelling can also help to make it more interesting and engaging for the reader.
4. Use numbers
Headlines that include numbers tend to be more attention-grabbing, as they provide a specific, concrete detail for the reader to focus on. Numbers help to add clarity and precision to a headline, and can make it more interesting and engaging for the reader.
Here are a few examples of headlines that include numbers:
- “10 Tips for Writing a Great Blog Conclusion”
- “5 Ways to Improve Your Headline Writing Skills”
- “7 Reasons Why Strong, Active Verbs are Important in Headlines”
Using numbers in your headline can help to make it more attention-grabbing and compelling, and can give the reader a sense of what to expect from the rest of the article or blog post.
In addition to using numbers, it’s also important to keep the headline short and to the point, and to include relevant keywords to optimize it for search engines. Using strong, active verbs and making the headline compelling can also help to make it more interesting and engaging for the reader.
5. Make it compelling
It’s important to make your headline interesting and compelling, and to give the reader a reason to want to read the article or blog post. A headline is the first thing that a reader sees, and it’s what determines whether they will continue reading or move on to something else.
To make your headline compelling, try to use strong, active verbs and include specific, concrete details that will grab the reader’s attention. You could also use numbers or include a question or a quote that will inspire further thought or discussion.
It’s also important to make sure the headline is relevant to the rest of the article or blog post, and accurately reflects the content of the piece. A headline that is misleading or unrelated to the rest of the content can be off-putting to the reader and may discourage them from continuing to read.
Overall, the key to a compelling headline is to be interesting, accurate, and relevant, and to give the reader a reason to want to continue reading.
Conclusion
Writing a great headline is super simple – just follow these 5 easy steps! Start with an action word, put the most important word first, use descriptive words, and end with a question or a promise.
If you’re stuck for ideas, try running it through a thesaurus for a bit of inspiration.
Easy peasy!
SEO manager @MarkCopy
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