Content is king. This won’t be the first time you have heard this phrase. Content has become the battlefield where companies and entrepreneurs do battle for market share.
So it goes without saying that with the right content creation strategy, your blog can be a huge asset to boost website traffic and sales.
In this article, we’ll teach you how to create an SEO-optimized blog article using AI.
What is an SEO optimised blog article?
“No matter how niche or mainstream your market is, great content remains a significant focus for SEO.”
Kristopher Jones, Founder of LSEO and renowned SEO expert.
If you want to get your business noticed, then you first have to get your site noticed. And this is where blog articles with SEO optimisation in mind can really help. It offers a chance for you to show them who you are, what you do, and establish credibility in your field. This is how many brands build a loyal base of followers.
And when content marketing costs 62% less than traditional marketing while generating 3 times as many leads, you can understand why blog articles are becoming more and more popular with businesses of all sizes.
But how do they work?
An SEO optimised blog article works by bringing in targeted visitors to your site. By writing articles on topics which are relevant to your target audience, you can help to bring in visitors who are interested to hear a new and unique point of view on a topic. And if they like what they see, these visitors are much more likely to spend longer on your site, and become customers (assuming we are offering goods or services) in the future.
Of course, you can write articles and get traffic to your website without having to do SEO or SEM (Search Engine Marketing), but the traffic you get just by publishing an article on your website is limited as this will fall much further down in search engine results. SEO optimisation is a long-term strategy that will help you boost your brand’s visibility on the web. If you follow the basic rules, you’ll be able to attract a high number of visitors over time.
To start with:
Start with an original idea
Everyone has their own unique style when it comes to putting pen to paper, but not all have something to say. Some blog posts are genuine places of learning and ideas, content that is genuinely designed to help educate the reader with the answers that they are looking for. Others are just used as a platform to promote their products. Most are both.
It’s easy to get lost in the clutter online, but one thing that will help you stand out from the crowd from the start is to think about your experience, what makes you unique, and come up with fresh, original ideas that add value to your customers experience.
Which is easier said than done.
This is where Mark Copy AI can help out. Using GPT-3 AI technology, Mark Copy AI is able to generate ideas for your blog article based on your product, or the topic that you want to write about. Incredibly helpful for overcoming writer’s block, and getting the creative juices flowing.
Now that we have an idea of what we want to say, now we need to…
Create that attention grabbing headline
An attention grabbing headline is so important in an article. This is the magnet, pulling the reader into the article and on to your website.
And when goldfish have a longer attention span than humans, you know you need to act quickly in order to hold someone’s attention.
Without a catchy headline, it’s too easy for people to scroll past your blog and on to the next article. This is where the goldilocks problem comes in. Write a headline too long, and people lose interest. Too short, and the headline may not offer enough insight as to what the article is about – leading them to assume that it’s not relevant to them.
The challenge for content creators is to create a headline that attracts attention, and describes precisely what the benefit of the article provides. Unfortunately, most people forget this and don’t put in the necessary time and effort to create a good one.
Mark has you covered here.
After generating our blog idea, the next step is to put that idea into the blog title generator. Here, Mark Copy AI will start generating potential attention grabbing headlines with your keywords (and SEO) in mind. This is also the point where we start to think about the tone of voice we want to have for the article. We can adjust the tone with the click of a button so you can start to get a feel of how different tones come across.
More on why tone is so important here.
Avoid including your company name in your SEO title if you can, as this may make it difficult for your title to comply with Google’s guidelines. You are allotted 50-60 characters, so if yours is greater than this, it will be truncated.
More on how to create engaging titles here 🚀
Next, it’s time to…
Make a strong introduction
So now we know what we want to write about, we have that attention grabbing headline, now it’s time to build on our title with a strong introduction.
First impressions matter. This is especially true when you’re creating content. A strong introduction is a great way to immediately engage your audience. It can also help you stand out from the crowd and make an impact. But the opposite is also true. A weak introduction can make you lose your audience before they even have time to really get interested in your content. You might even lose potential customers.
So what makes a good introduction? How can you create one that will grab attention and keep it?
There are many factors that go into making a good introduction. Some of these include:
- Be direct with the reader. Nowadays, the median time people spend on articles is 37 seconds. If you want them to read on, then tell them why.
- Make it short and sweet. You should be able to show what value your reader will get out of your article in a sentence or two.
- Make it personal. You know your customer. Your introduction should reassure your reader that they have come to the right place.
Mark Copy AI takes your title, and starts generating introductions designed to capture your audience’s attention. The tone of the title will be reflected here. Most Mark Copy AI users take bits and pieces of this generated content, and add their own flair to it to make sure it strikes exactly the right note.
Now we are ready to….
Build the framework of your blog article.
Structure is fundamental in any form of writing, and blog articles are no different. The framework of an article is the skeleton of an article. It’s the structure of the information and ideas contained within it. It is the set of logic that makes up the piece. Without it, you would have no article. It’s the foundation of any good article.
It also allows you, the writer, to organize your thoughts in an orderly manner. This will help you write in a clear, concise way that your readers can easily follow along with.
This is why the framework of your blog article needs to be considered early in the creation process of any blog post. You should consider the main purpose of your article. What are you trying to say? What do you want people to learn? What do you want them to take away from it?
There are many questions to ask when thinking about your article’s framework. It’s important to have these answers in place before you get started writing, so that you know what direction your article will take and your readers are able to move through the information in a logical and easy to understand way.
Structure will depend on the type of article being created. A how-to article will have a different structure than a thought piece.
Mark Copy AI takes the topic that you are looking to cover and generates ideas on how structure could look for your article. Most users of Mark Copy AI will grab an idea or two from a few different outline generations, to create an outline that helps tell their story in a couple of minutes.
So now we know what we want to write about, we have that attention grabbing headline, a killer introduction, and we have the structure of our article, it’s time to…
Keep em hooked
If the outline is the framework of the article, the paragraphs is the substance. This is where your audience learns your position on your topic, and this is where you will establish yourself as a thought leader/subject matter expert.
Informative content that adds value, is going to win over your audience every time. It should reflect your opinion on the subject, and be well-researched. The material you create should be valuable for your readers, it should be relevant to their needs, and it should offer your own unique perspective.
Think about what separates you from the other businesses competing for your audience’s attention.
But it can be hard to know how to begin. You may know your topic intimately, but not necessarily how to get it down on paper. Mark Copy’s Paragraph feature comes in handy here. It grabs the topic that you are looking to write about (depending on what section of the blog article you are on), and will start generating ideas on how to open the topic up – taking away the blank page for you. Make sure you select the tone you would like this paragraph to be in as well – you have the opportunity to alternate between different tones at the click of a button if you wish.
If looking to extend the text, simply highlight the paragraph that you and Mark Copy AI have written, and click the Write more button. Mark Copy AI will continue writing in the same tone, continuing on the same topic.
Confirm it is 100% original
We’ve spoken about creating original, unique content that establishes your position as an expert in the field – which is great. But now we need to confirm that what your audience is seeing is not popping up in blog articles everywhere. Which is no small task.
Mark Copy AI has partnered with Copyscape to scan your text and check the originality of new content before putting it live. By avoiding duplicate content, your site becomes more valuable to your customers and more visible to search engines as well.
Which leads us on nicely to….
Make sure that people can find the content you are creating.
Now that we have completed our blog article and made sure it is 100% original content, ready for your audience to get their hungry little mitts on – now it’s time to make sure they can find it. As we mentioned at the start of this article, if it’s not SEO optimised, your audience won’t be able to find it.
So how do you make your article SEO friendly?
The most important thing to remember when creating SEO content is that search engines don’t like duplicate content. So, make sure you don’t have too many similar or identical keywords spread throughout your website to avoid SEO cannibalism. Add in a few keywords which you think may be applicable to your audience so that it gets noticed by search engines.
Your post’s URL should also not be exactly the same as your blog post title for this same reason.
You also need to make sure you have a meta description on each blog post, and that it is unique. This is the snippet that appears under your title in search engine results. Mark Copy AI can also generate this for as well – find the Meta description in the template library.
Ideally meta description should:
- Be short and sweet
- Include your primary keyword(s)
- Include a call to action
- Not be used anywhere else on your website
Switch over to the SEO tab, you’ll find Mark Copy’s SEO optimisation features. You’ll see a checklist to run through to make sure your blog post has the best chance of being found online. It takes into consideration variables such as the length of the article, the amount of sub-headings, backlinks used, and of course your keywords.
All designed to give your original, unique content the best chance of finding your ideal audience online. With a little help from Mark 🙂
And creating your next blog post is about to become even faster with Rocket Mode 🚀🚀🚀
Happy writing 🤖