October 28

SEO Google Analytics: The Ultimate Guide to 2022


This article was written using Mark Copy in 10 minutes (1100 words)

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SEO Google Analytics: these two make a great pair! By understanding how to use Google Analytics you will be better able to optimize your natural referencing (SEO).

You may have heard of Google Analytics, the world’s most popular and widely used solution for monitoring your site usage. But, if there is one area in which Google Analytics is much more than just a visibility solution, it is in the area of SEO.

This is because Google Analytics knows everything about your site and can therefore offer you a wealth of valuable information on how Google sees your content, your visitors and their actions. 👀

This article is the first in a series that will walk you through everything you need to know about Google Analytics and how you can use it to improve your SEO.

In this article, we’re going to walk you through some of the most useful features of the Google Analytics dashboard. We’ll also give you some tips on how to get the most out of the data you get with this solution and more efficiently.

What is SEO?

SEO is a term that refers to the optimization of a site for natural referencing. This can result in several actions:

  • Improving the quality and relevance of the content of your site;
  • Improvement of title, meta tags, URL fields in order to encourage search engines to index your content more;
  • Various actions on the site code to make it easier to read by search engines.

These techniques can be applied to any type of site, whether it is a blog, an e-commerce site, an online store, etc.

What is an SEO Friendly site?

Sites that are well optimized for search engines are called “SEO Friendly”.

Do not hesitate to see our article on the subject: 10 tips for optimizing your SEO

The best way to optimize your site is to write relevant, clear and structured content. This is the basis ! 💪

It’s also important to understand the keywords that will be used by your prospects when they search.

So, if you have an online store, it is important to optimize your site for the keywords you choose.

This means you need to write content that speaks to your future customers, not you!

It is also important to know the keywords that will be used by Internet users to find your site.

There are many SEO tools that will allow you to find them such as Uber Suggest

What is Google Analytics?

Google Analytics is a solution that allows you to have an exhaustive overview of your site’s audience.

Thanks to Google Analytics, you can know how many people visit your site, where they come from, what are the most viewed content, the average time that a person spends on your site or the average frequency with which the same person visit your site.

Although there are several ways to obtain this information, Google Analytics is certainly the most complete and above all the most reliable tool.

Google Analytics is free and easy to install.

Google Analytics is an essential tool for the SEO of a site, because it allows to obtain data on visitors and their behavior on your site. Using this data, you can design your site to be more attractive to visitors and thus increase traffic to your site.

The most useful features SEO Google Analytics

Google Analytics offers a considerable amount of functionality and possibilities. However, several of them are much more useful than others. Here are the most important features that will be useful for you to rank your site:

Visitor analysis 🎯

Google Analytics allows you to know how often a person visits your site, their average visit duration, the country of origin, the type of browser used and the device on which they are. This will let you know which visitors view your site the most and what attracts them to your site.

Analysis of traffic sources 📈

Google Analytics also helps analyze the sources of traffic used to reach your site. For example, if the traffic from search engines represents the majority of the traffic received, it means that your site is well positioned in the search engines and that you have a good reputation with the engines. In addition, Google Analytics provides information on the most visited and most popular pages.

Analysis of actions on the site 🧐

Google Analytics also makes it possible to obtain information on the actions carried out by visitors. For example, if they are viewing product page X, product page Y, product page Z, and contact page. This lets you know which pages are the most viewed. It can also give you clues as to what interests your audience the most.

How to use Google Analytics to optimize your SEO?

The role of Google Analytics is to measure the traffic to your site. But it will also allow you to optimize your SEO goals. Here are the actions you can take to optimize your SEO goals:

Analyze how your visitors use your site

You get information on the most viewed pages, but also on the least viewed pages. You will be able to see which pages generate the most traffic and which are less used. You can therefore optimize your content and structure to make them more attractive.

Set up paid SEO campaigns

Google Analytics gives you access to a multitude of information about the Internet users who visit your site. You can therefore set up paid SEO campaigns based on this information. This will allow you to precisely target your visitors and provide more relevant messages.

Optimize the structure of your site

Google Analytics allows you to check the most visited links on your site. You will be able to reorganize your site so that it is easier to consult. Indeed, if Internet users are unable to find the information they need, they risk abandoning your site and that means less traffic.

Determine what content your visitors are looking for

Google Analytics gives you access to statistics on the keywords used by Internet users to access your site. You can set up paid SEO campaigns based on these keywords.

Optimize your content pages

Google Analytics lets you know which pages or parts of your pages are of most interest to your visitors. You can therefore create tools to make it easier for these Internet users to find the information they were looking for.


Google Analytics is a tool that allows you to analyze the visits and behavior of Internet users on your site. Thanks to this analysis, you will be able to improve the structure of your site and give it better visibility on the web.

However, you need to have a good understanding of Google Analytics to ensure that your site ranks its best on Google. So, do not hesitate to follow our advice to use it well!


SEO Google Analytics

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