Which blogging topics are the most popular in 2023?

If you’re looking to promote your business and build an online presence, you might be interested in finding out the best blogging ideas and topics that can help you get started.

There are many types of blogs and niches to choose from, such as lifestyle, food, personal finance, marketing, traffic, and more. Whether you’re a beginner or an experienced blogger, there is always something new to learn and discover.

In this blog post, you’ll find a comprehensive list of the most popular blog content for 2023, along with helpful tips and insights on how to make money blogging, research and choose a niche, start a blog using WordPress, and drive more traffic to your blog. 🧐

From fashion and lifestyle to food and personal finance, there are many different topics that readers are interested in. To get the most out of your blog, it’s important to choose a niche that aligns with your interests and expertise, and to make sure your content is relevant and appealing to your audience.

Read on to find out more about the best blog content for 2023 and how to start a blog as a beginner or experienced blogger. You’ll be able to attract more people to your blog, increase your online presence, and achieve your blogging goals with ease!

Let’s see what we got 👀

1. What kind of blogging topics will be the most popular in 2023?

Content creation is the key to any successful SEO strategy. If you want to rank first on Google‘s result pages that’s the way to go. There’s lots of debate about which type of content works best, but the truth is, they all do! The challenge is figuring out which kind is right for your business and industry.

So let’s take a look at 10 of the top trending types of content in 2023, and how they may change over the next 5 years.

Really interesting stuff over here 👇🏼

Blogging about news or current events

Blogging about news can be a great way to share your thoughts and opinions on current events and keep readers up-to-date on the latest happenings.

It’s important to stay up-to-date on the latest news and events, so that you can provide timely and relevant content for your readers. Consider setting up news alerts or subscribing to news outlets to help you stay informed.

Your focus could be a particular topic or issue that you are interested in, or a specific region or industry.

In addition to sharing the latest news, consider offering your own analysis and commentary on the events you cover. This can help your readers understand the context and significance of the news and provide added value to your content.

When blogging about news, it’s important to be respectful and factual. Make sure to verify your information and sources, and avoid spreading misinformation or making inappropriate comments.

Blogging about online marketing

Blogging about online marketing is a great way to get your name out there and promote your business.

It takes some work to run a successful online marketing campaign, so why not use your blog to help out? You can use it to get ideas, show off your personality, and communicate with your readers.

Plus, you can make your blog part of your marketing strategy – it’s a win-win! Just make sure to post regularly to keep your readers engaged.

Blogging about design

Blogging about design can be a great way to share your creative ideas and inspirations with others.

You could blog about a particular design discipline, such as graphic design or interior design, or a specific topic, such as branding or user experience.

Designers are often sought after for their creative ideas and processes, so consider sharing your own work and the steps you take to create it on your blog. This can be a great way to inspire and educate your readers.

In addition to sharing your work, consider offering tips and resources for other designers on your blog. This could include tutorials, advice on tools and software, or recommended reading.

Blogging about technology

Technology is a great topic to write about – there are so many options!

Whether you want to talk about the latest trends, how to get the most out of a device, or the best technology for your needs, the possibilities are endless.

You could also write about new tech that’s coming out, how tech is changing the world, how to choose a new tech, or how to best use what you already have. It’s all up to you!

Blogging about health

Blogging is changing and it looks like it’s going to be more personal and less generic. That’s why health and wellness content is so important – it covers topics that are meaningful to your readers, giving them the info they need to improve their lives.

Blogging about health can be a great way to share your knowledge and insights with others who are interested in maintaining a healthy lifestyle.

There is a lot to say in the health field, so it’s important to find the best niche for your blog. This could be a particular health topic, such as nutrition, exercise, or mental health, or a specific audience, such as parents or seniors.

Consider sharing your own experiences and lessons learned in your blog posts, and offer tips and resources that your readers can use in their own health journeys.

Blogging about education

Education is a big part of life and it affects us all. That means there’s always going to be a need for content related to education in the blogosphere. Just knowing that you’re helping people learn something new is a great feeling.

Blogging about education can be a rewarding and informative way to share your knowledge and insights with others who are interested in learning and personal development.

There are many different aspects of education that you can explore in your blog, such as teaching methods, learning strategies, educational technology, or specific educational disciplines.

By focusing on a specific area of education, you can provide more in-depth coverage and build a loyal readership. In your blog posts, you can offer practical advice and resources based on your own experiences and lessons learned.

If you’re looking for a way to build your personal brand, writing educational blog posts is a great place to start. Not only will it help people learn new things, but it will also help you build your reputation as an expert on that topic.

You’ll be able to show up on search results and use your blogging as a launching pad for all sorts of other opportunities. Pretty cool, huh?

Blogging about business

Blogging about business can be a great way to share your expertise and insights with other professionals and entrepreneurs.

There are many different aspects of business, so it’s important to choose a focus for your blog. This could be a particular industry, such as tech or retail, or a specific topic, such as marketing or leadership.

Business bloggers are often sought after for their expertise and advice. Consider sharing your own experiences and offer tips and strategies that your readers can use in their own businesses.

Building a community of readers is an important part of any business blog. Consider engaging with your readers by responding to comments and encouraging discussion on your blog.

Blogging about money

If you want to be on trend for 2023, you should definitely start writing about money! You can talk about budgeting, saving, and spending habits – the more you write about these topics, the more traffic you’ll get.

We all want to be in control of our finances, right? Writing about money can help plenty people become more aware of their financial situation and make their money last longer.

Money management is a wide field, so it’s important to focus on something more specific. This could be a particular financial topic, such as saving, investing, or budgeting, or a specific audience, such as millennials or small business owners.

Readers of money blogs are often seeking practical advice and strategies for managing their finances. Consider sharing your own experiences and lessons learned in your blog posts, and offer tips and resources that your readers can use in their own financial planning.

2. What are the most popular kind of blog content in 2023?

The blogging industry has changed a lot lately and if you’re new to blogging, you might’ve noticed it’s becoming harder to stand out.

There’s a lot of new blogs popping up every day and it seems like everyone is trying to be the next big thing. The question is: how can you make your blog popular in 2023?

In order to answer that question, we need to take a look at what kind of content people will be looking for in 2023. Is it an infographic, a case study, a checklist, a tutorial or a how-to guide?

Let’s see the options you have to make your blog stand out 🏆

Post expert insights

If you have expertise in a particular area, consider sharing your knowledge and insights with your readers. This could be in the form of how-to guides, tips and tricks, or in-depth analysis of a particular topic.

For example, you may have a love for cooking and have an interest in health and wellbeing. You could create a blog that combines these two passions by focusing on healthy recipes with easy to understand instructions. Through your blog, you can show your readers how to prepare delicious recipes that are both healthy and tasty.

Share your favorite tips and tricks

If you’re a little bit of a go-getter, why not share some of the ways in which you’ve found success? You can do this by sharing some of your favorite tips and tricks on how to save money, get fit, or be more productive.

Publish interviews with other experts

Interviews are always a great way to get your name and brand out there. You can interview a range of people, from successful entrepreneurs to top CEO’s. This will allow you to share your knowledge and get a new audience for your content.

For example, you could interview top CEOs about their career paths and how they got to where they are now. You could then publish these interviews in a blog post and share them with your network.

Publish infographics

Infographics are a great way to share complex information in a visually appealing way. They can be shared on your blog, but also on social media platforms like Facebook and Twitter, which means your content will be seen by a lot more people.

For example, you could create an infographic that shows the different stages of the hiring process. This could help you to attract more candidates, as it’s an easy way for them to learn about your company’s recruitment process.

Create a video serie

Videos are a highly shareable type of content, so if you want to get your name and brand out there, a video series is a great way to do it. You can create videos on pretty much any topic, as long as you’re passionate about it.

For example, you could create a video series on how to prepare for a job interview. This can be shared on your blog and on social media platforms like Facebook and Twitter to get an even wider audience!

3. Blog ideas generator : how to find endless blogging topics?

What is a blog ideas generator?

A blog ideas generator is a tool or platform that provides suggestions for potential hot blogging topics based on certain keywords or categories. The purpose of a blog ideas generator is to help bloggers find inspiration for new content, overcome writer’s block, and come up with fresh and relevant ideas to engage their audience.

A blog ideas generator can take several forms, from a simple online tool to a more advanced artificial intelligence platform. Some blog idea generators are keyword-based, just like Mark Copy AI, meaning you enter a keyword related to your niche and the generator produces a list of possible blog topics.

The blog ideas generators also offer topic suggestions based on popular trends or user behavior and provide outlines, summaries, and additional resources to help you flesh out your blog post.

How to use a blog ideas generator?

Using a blog ideas generator is a simple and straightforward process: 

  • First, decide on the niche or subject matter of your blog, such as health, fashion, technology, or travel.
  • Then, find a blog ideas generator that fits your needs. Some generators require you to input a keyword or category, while others may use algorithms to suggest topics based on popular trends or user behavior.
  • Once you have input the necessary information, the generator will provide a list of potential blog article ideas, which you can then use as a starting point for your writing.

To make the most of the generator, take the time to consider each suggestion and think about how you can make it unique and interesting for your target audience. Additionally, you can also use the generator as a source of inspiration and incorporate your own ideas and thoughts into the topic. 

What are the benefits of a blog ideas generator?

A blog ideas generator can offer several benefits to bloggers, both in terms of content creation and overall productivity. Here are the 5 main benefits:

  • It can help overcome writer’s block and provide fresh inspiration for new content. This can be especially useful for bloggers who struggle to come up with new ideas or are feeling uninspired.
  • Using a blog ideas generator can save time and effort by providing a starting point for your writing, reducing the time and energy needed to brainstorm and research new topics.
  • A blog ideas generator can help bloggers stay current and relevant by suggesting topics based on popular trends or user behavior. This can help increase engagement and keep your audience interested in your blog.
  • Using a blog ideas generator can help increase productivity by providing a stream of new and engaging content, allowing you to focus your time and energy on writing and publishing quality posts.

Overall, a blog ideas generator can be a valuable tool for bloggers looking to improve their content creation process and increase their impact. 💥

4. What is the future of blogging?

Blogging is an awesome way to stay connected with your audience and get your name out there. You can use it to build your brand, get more traffic, and even generate leads – all by providing valuable content.

Let’s take a look at blogging trends and see where it’s heading in the future. 🤖

Social media is more important than ever

Social media is an amazing way to connect with your readers and get their feedback. Plus, you can cross-promote your blog and your social media accounts – like tweeting your blog posts on Twitter or sharing them on Facebook.

Doing this will help you grow your social media audience and get more traffic on your blog.

👉🏼 Blogging can be hard work, but it’s so worth it in the end! Have fun with it – you got this!

You should express your opinion in your blog

If you’ve got something to say and you’re passionate about it, why not start a blog? Now’s the perfect time to get your voice out there and share your thoughts with the world!

People don’t want general content anymore. They want to know your opinion as an expert in your field.

Blogging is a great way to promote your business and connect with your community. Sharing your thoughts and your point of view will provide your audience with a lot of valuable content.

You don’t even have to be a blogger yourself to write about it – by staying up-to-date on the news and doing some research, you can provide valuable content to your readers.

Blogs are going to be the best way to reach people

Blogging is one of the best ways to get your voice heard and reach people. It’s a great marketing tool and a great way to connect with other bloggers and become an expert in your industry.

In the future, blogging will become even more important for any business that wants to get their message out to customers and build trust. So why not start today? It’s a great way to let the world know who you are and what you do.

Bonus part : 3 burning questions to scale your blog

How to get more traffic to your blog?

When you’re writing a blog article, it’s a great idea to think about the keywords you want to use and how you’ll use them.

For example, if you’re writing about getting more blog traffic, you could use words like “traffic” or “visitors” throughout the post, and phrases like “how to get more traffic to your blog” or “increase blog traffic” in the meta description and title.

You should definitely do some SEO keyword research to find even more related words to include in your post – this way, more people will be able to find your blog and visit your site.

How to build a strong community?

When you’re blogging, it’s important to remember that you’re creating content for your readers, not just for search engines.

Your blog should be all about engaging and inspiring your readers – you can use it to build a community around a topic and even use that community to help sell your products.

Whether you’re writing about fashion, food, or just a list of things to do, make sure to give your readers a way to reach out and a reason to do so.

If you’re able to build a community around your blog, you’ll be setting yourself up for success!

How to optimise your blog for better results?

If you want to be successful, you need to get to know your readers. That way, you can create content that resonates with them and really capture their attention.

Make sure your blog is something your readers will love, and provide them with valuable content – that’s the key to success!


It is challenging to determine the most popular topics for blogging, as this can vary greatly based on the target audience and the subject matter of the blog. Some common ideas for blog posts include personal experiences, news and current events, technology, fashion, and food. Other popular options may include sports, health and wellness, travel, and personal finance. The best way to determine the most popular topics for your blog is to get to know your audience and their interests.

In terms of types of posts, some popular choices include how-to articles, list posts, and lifestyle content. For business bloggers, topics like marketing, making money, and driving traffic are also important. If you are a beginner blogger, it is a good idea to start with research and choose a niche that you are passionate about.

When starting a blog, you may also want to consider what platform you will use, such as WordPress, to help make your blog a success. Make sure to have fun writing and remember that your content should engage and interest your readers. Ultimately, the key to a successful blog is to choose topics that you are knowledgeable and passionate about, and that will also resonate with your audience. 🤩

Now you know exactly which blogging topics are the most popular in 2023. 

About the Author Camille Dufossez

SEO manager @MarkCopy

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